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Pottermore announced aaas… Mugglenet 2.0

June 23, 2011

So after lots of teasing and dashed hopes for new books, the mysterious Pottermore has now been revealed to be a social network.

Yeah. I was thinking of titling this post Harry Potter and the Book of Face.

Granted, there is a bit more to it than that. There’s going to be e-book editions of the series and an online shop, whooptie doo, along with an/another encyclopedia.

But Pottermore is also going to have Jo Rowling’s notes, details she trimmed from the original books, and short side stories that give more background to characters such as the Dursleys and MacGonagall.

There also appears to be a mild MMORPG element, but don’t get too excited. Rowling stated she wants to focus more on reading and less on gaming, which is fair. The author herself will also be dropping in occasionally to say hi. Quoth the Guardian:

Starting with the first novel in the series, Harry Potter and the Philosopher’s Stone, Pottermore will allow its users to navigate their way through the story, with all-new illustrations and interactive “moments”. Users start out by choosing a magical username, and as they move through the chapters of the book they will be sorted into houses – Rowling herself has written a “vast pool” of questions to direct users to their correct home – choose wands, shop on Diagon Alley and experience life at Hogwarts, just like Harry. Points can be won for houses by casting spells and mixing potions, users will be able to comment and add their own drawings and content – and Rowling herself will be dropping in “as a normal punter” now and then.

“If you are not sorted into Gryffindor, if you go into one of the other three houses, you will effectively get an extra quarter of a chapter. You will go off into your own common room, meet your own prefect, and find out what the true nature of the house is. In the main novel you only see the houses through the eyes of the heroes. So it’s not a terrible thing to be in Slytherin,” said the author, who admitted it was “a little frightening” how easily she slipped back into writing about Potter. “It’s exactly like an ex-boyfriend … I’ve never cried for a man as I cried for Harry Potter. Now we’re casually dating and we have been for two years.”

So it sounds kind of cool, but not the mind-blowing awesome we were all hoping for. Go to the site, add your e-mail to the list and you might get picked as one of the lucky million registered wizards selected for an early preview of the site on July 31st. The rest of the muggles will have to wait until October to get sorted.

The final film, Harry Potter and the Deathly Hallows: Part 2, will premiere in London on July 7.

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