Girls think zombies are icky.
From the Hollywood Reporter:
AMC’s The Walking Dead premiere ratings are enormous: The 90-minute Halloween night debut delivered 5.3 million viewers and a 3.3 adults 18-49 rating.
That’s the largest demo audience for any series premiere on any cable network this year.
It’s also the highest numbers for any series in AMC’s history, and beat most non-sports programs on broadcast Sunday night.
The critically acclaimed zombie drama was by no means a sure-fire ratings victory. Industry insiders wondered whether female viewers would be drawn to the gory and apocalyptic subject matter. But mounting buzz on the show ever since its trailed debuted at Comic-Con made Walking Dead a must-see among genre fans.
Looks pretty evenly split down the gender line to me, HR and “industry insiders.” In fact, most of the organizers at the charity event are- wait for it- women. Chicks dig zombies, people. We’re not all fawning over vampires.
What we dig even more is good television. And the Walking Dead is awesome TV.